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متابعة

What are good examples of brands that changed name(s) of their famous products within the life cycle

would like to know cases of brands changing names of their famous products and impact it may cause since customers are very aware of the name and associate it to their buying decision.

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تم إضافة السؤال من قبل Samer Bou Dargham , Regional Retail Marketing Section Manager , Infiniti Middle East - A Division of Nissan Middle East FZE
تاريخ النشر: 2012/12/02
BASSMAH ALDOSSARY
من قبل BASSMAH ALDOSSARY , Global Director HR & Compliance , Confidential

Matsushita Electric Corporation of America On January 1st 2005, Japan-based Matsushita decided to adopt its most popular brand name as its new corporate name.
"Panasonic" is to be gradually adopted globally, with the exclusion of the Japanese market where Matsushita is the stronger brand due to its links to the name of the founder: Konosuke Matsushita.

Justice Mashoko
من قبل Justice Mashoko , Consultant , Artisans Contracting

Honda Motor Cycle

Blue Ribbon - Nike

Vodafone

binda nemkul
من قبل binda nemkul , Sales Associate , American Eagle Outfitters - United Arab Emirates

supperhigh-risegegging (American Eagle Brand), more flexible and comfortable.

Mordline Richard Nnko
من قبل Mordline Richard Nnko , IT Manager , Tawakal Hospital

Alot of companies change names but it may be caused by the company has been bought or it has join other company and use the other brand as in sales marketing

. Buzz changed to Tigo

Arvind Patel
من قبل Arvind Patel , Branch Supervisor , UAE EXCHANGE CENTER LLC

Enagic Kangen Water Ionizer

Vodafone

Honda Motor Cycle

Maruti Suzuki

 

Pawan  kumar
من قبل Pawan kumar , Sales Product Specialist , TATA MOTORS

IN MY AUTOMOBILE SALES LINE TOYOTA BUY OUR MARUTI PRODUCT BALENO CAR AND THEN GIVE A NAME GLENZZA.

ALSO IN MARKET  HUTCH CONVERTED INTO VODAPHONE NOW ITS CONVERTED IN Vi

Levy Bernardino
من قبل Levy Bernardino , Housekeeping Trainer And Hospitality Supervisor , SHADA HOTEL

In customer assisatnce there should NOT BE choosing whos first and who is last..both customer needs attentions depends on their immediate needs..accomodate both create a guest connect relation attitude and know their needs and by that not only you learn their purpose of visits but also yoou built a long last connect to the customers.

Ratheesh Mohan
من قبل Ratheesh Mohan , Showroom manager , BIG MART

HUTCH to VODAFONE IN INDIA

Jonathan Gines
من قبل Jonathan Gines , Sales Associate , Ace hardware Philippines/Akari Lighting and Technology

Every brand has a good name on it,what matters here is in every branding theres always an innovation within for the better results of a life cycle.

Mohammed Assad Farook
من قبل Mohammed Assad Farook , Sales Executive , UFG Freight Services LLC

Brand names are highly essential for any business and palys a major role in being recoginzed and demanded by customers, hence, its placement should be made very carefully considering the market conditions, needs and wants. The name changed within the cycyle does have an impact but with a perfectly curated strategy, the polpularity and winning moments can be achieved by the team.

Examples - In South East Asia, India, Hutch to Vodafone. Blue Ribbon to Nike, Tote'm stores to 07 eleven and mobinil to orange.

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