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What is meant by retail marketing?

What is meant by retail marketing?

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تم إضافة السؤال من قبل ZAREEF KHAN , sales mananger , anant dream developer india pvt ltd
تاريخ النشر: 2013/11/16
Muhammad Hasan
من قبل Muhammad Hasan , BUSINESS DEVELOPMENT EXECUTIVE , AL ANSARI EXCHANGE

Marketing activities pertaing to a retail business is called Retail Marketing.

Nabeel Naqshband
من قبل Nabeel Naqshband , Manager Administration , Qamar Enterprises

A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery.

padmakumar pathiyil
من قبل padmakumar pathiyil , Marketing Consultant , Management Consultancy

Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales of the company’s products. This is different from other types of marketing because of the components of the retail trade, such as selling finished goods in small quantities to the consumer or end user, usually from a fixed location. Retail marketing makes use of the common principles of the marketing mix, such as product, price, place and promotion.

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