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What is Content Marketing?

content marketing is really strategically looking at what you're doing from a marketing and communications perspective, and how you are going to make images, words, stories that people are going to want to share with others. And that's really what content marketing boils down to. So, the goal of content marketing should always be about getting your immediate audience to share what you've created with their audiences. So your potential customer base, or people who already have your product; they know about you. Reaching them is easy, but what makes the Web so powerful is when somebody else shares information about you. I may not care about your company, because I've never heard of it yet, but if one of my friends who is a fan of your product shares something you've created, all of a sudden now it's on my radar. And the hope is that, wow! I'll be so excited by it that maybe I'll come purchase your product or service, or at least find out more. In the best possible situation, I'll be so excited by that content, that I'll share it. And that social reaching out beyond communities is why content marketing in today's world is so exciting.

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تم إضافة السؤال من قبل Hisham Emad El-Din Nabawy , Senior account Executive , Infobip
تاريخ النشر: 2013/11/14
Farzanah Ahmadpour
من قبل Farzanah Ahmadpour , asst school Library , Qatar Academy school

social media, product info, nice art colors , actual info.

Samik Dutta
من قبل Samik Dutta , Business Manager , Pulsar Muhendislik Turkey

Basically it is spreading information through various media to attract potential buyers by informing them about the unique selling proposition, benefits and advantages of the product/service. The content is the information put in an attractive way. And content marketing is a strategic approach for using the content and spread awareness.

Mohammad Yusuf
من قبل Mohammad Yusuf , Blogger/Developer , Wit & Verse

This article is a good Introduction to Content Marketing. How successful companies like John Deere or Procter & Gamble used it to build trust and loyalty among its consumer base. It also outlines a basic content marketing strategy.

Tshita Mokgalwane
من قبل Tshita Mokgalwane , Mechanical Fitter , Eskom,

I am not sure of the meaning

P A Cariappa Appaiah
من قبل P A Cariappa Appaiah , back office executive , Inspire Hond

maketing of a " Concept which is involved in the design of a product".

Francis Jr Simbajon
من قبل Francis Jr Simbajon , Associate Marketer , C-ONE TRADING CORPORATION

Content marketing is a marketing technique or the strategy of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience but of course with the objective of driving profitable customer action. It is with the value.

The goal should be is to provide as much value from your content marketing to as much of your target audience as possible. 

Shafiq Ul Hasan Siddiqui
من قبل Shafiq Ul Hasan Siddiqui , Digital Marketing Specialist - Team Lead , Nanosofttek

Marketing today has moved beyond the boundaries of region and nationality. With the changing trends throughout the globe we see an increased need to communicate and reach the right people. Social, digital and mobile web are the new trends of this marketing era and call for an altogether different approach to communication patterns.

 

Today, content marketing has become the art of storytelling where you involve your audience in the story of your brand. Story telling is an art that needs to be learnt and with the growing trend of this form of marketing, there is an increase in the amount of interest in today’s marketers for effective content marketing.

Trends have changed and buyers have now access to both official and unofficial stories of the brand. There are testimonials, blogs and all types of content available on the social media today and this has resulted in an increased awareness and has tweaked future of content marketing and that is:

1)      Growth in the visual appeal of the content used on both the social and digital web

2)      It will no longer be quantity; the trend is more towards quantity with quality so as to provide right information at the right time

3)      Train and develop journalists who can tell your brand story

4)      Trend is toward the buyer-centric stories where the buyer is put first

5)      Mobile web will result in downsizing the amount of content into easy to access information on the go.

 

 

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