Can you explain the importance of cash management in a business organisation?

the object of cash management is how the company can have enough amount of cash to meet its obligation when it come due and to not to loss any profitabily opportunity . 

A company has to generate an adequate cash flow from its business in order to survive. In addition to generating cash from its activities, a business also needs to manage its cash situation so that it holds the right amount of cash to meet its immediate and long-term needs.

Cash flow management is the key element for any entity to proper without any hassel.