Will you include Google+ as an integral part of your Social Media Campaign, or is it something that can be left out to focus on other social networks?

Google plus will become an integral part Social Media for the better results start it now..If you don't share you'll be despair in SERP. It is the Penguin2.1 update

G+ is irrelevant. Unless the demgraphics demand it, I would not even bother about it. There are better networds to use.

Actually Google+ is a critical part of your SEO, do not forget that G+ is integrated into all your Google data and whether we like it or not Google is one of the giants we can't ignore, and social media-wise, it is not the top social network but do not underestimate the amount of active users they have, (It's not just Googlers - Google employees - ) A big part of the mobile development audience is to be found on Google+, with that being said, Google themselves aren't really putting a lot of man power into developing the network's UX at the moment but it's in their future plans.

1) Google plus is one of the greatest online social media platform which gives tremendous oppurtunity for sales force. Effective marketing strategies may reap benefits.

2) Google plus have approximately 250 million users.

3) Keywords and relevant links can be included in our about page.

4) Connect with all the audience using google events.

5) We may post often and can optimize for better search results.

6) We are able to find relevant users and open discussions.

 

Yes, one has to because the android market has the default Google accounts and mostly every person with Gmail account is connected with Google+ and it has similar features as that of other Social Media. SO it will be advantageous to add Google+ in your Social Media Campaign.

Google + part of the social media even if not that wide used but it also represent a class of the community