Is social media marketing better for B2C or B2B businesses?

B2C of course. It is the best way to communicate directly with the customers, to get know what they really want and what they think about the product/service, to mprove it. B2B business is more specific and restricted and there are another ways to establish the communication process.

B2B marketers have a vast arsenal to choose from when it comes to content marketing. While B2C marketers have the benefit of being more casual in the type of content they create, B2B marketers generally focus on more “professional” types of content

So, Social Media Marketing is better for B2C business

It is better for B2C businesses ofcourse

so far from my experience, B2C

Yes, it is important but also not enough. I think talking to customer face to face will be more effective way.

Social media marketing is important for both B2B and B2C.

But usually the goal is different for each. The B2C social media marketing focuses mainly on community engagement and awareness. Virality is the key stone to a B2C social media strategy. Creating viral content is a product of focusing on increasing awareness through social media.

But whereas for B2B, the number one goal for B2B marketers with regards to their content is lead generation.

social media take a big part of our life this days so it's the perfect way to market your product for them both The particular or professional people

A great review in Social media gives many fold results like for example a good review of a Hotel will ensure good bookings through out. So it is good for B 2C but I beleive it is equally good for b2B marketing as their are niche products required by niche audiences so to have it on Google adwords and on top of the list it is very helpful

Social media marketing has been an effective tool for generating leads. So far, B2C shows an impressive result from it. On the other hand B2B is more specific and it needs other mediums to interact directly.  

I believe that it can positively serve both, yet the outcome of B2C Social Media Marketing should result in business leads and actual purchases, where B2B Social Media Marketing can help elavate the image, positioning and perceiption and work as a PR tool for businesses 

Social media is for everyone. Usually, B2C companies to better on Instagram, Facebook, Pinterest and Twitter. And B2B companies focus more on LinkedIn and Twitter.

As a tool for connecting a business with its customers, however, social media is vital to both.