أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
In marketing terms we see the product as a package of attributes which, together, constitute a uniquely relevant set of benefits to the customer. It is not the "stainless steel" characteristic of a piece of equipment which the customer is interested in but the fact that it will not rust and therefore will not require replacing a short period. It applies to three areas viz (1) Product life cycle (example: monitoring the progress of a product), (2) Product Portfolio Planning ( example: product ranges such s the BCG matrix). (3) Innovation (example: generation of new products in the long term to survive and brands are introduced via packaging and testers globally are asked for their comments after using it.
هل تحتاج لمساعدة في كتابة سيرة ذاتية تحتوي على الكلمات الدلالية التي يبحث عنها أصحاب العمل؟