Brand building exercise is must for any brand & its long lasting impact. How do CSR & other social activities helps in the brand building?

Corporate Social Responsibility (CSR) has3 main categories for instance Ethical Business Practices, Environmental Sustainability and Community Involvement. These three crucial categories have a direct & significant relationship with the brand name or image of a company. If a company engages in Ethical Business Practices, the environment (community/society) in which it operates is most likely to welcome & support its activities thus a credit attached to its brand name or image. If the company engages in Environmental sustainability, the environment in which it operates is most likely to appreciate its efforts towards conserving the environment thus a credit attached to its brand & operations. If the company engages in Community Involvement (giving back to public through promotions, participating in games & sports with the community, participating in cleaning activities in the community etc), the community in which it operates is most likely to get more attached to the company's products & brand since they feel that the company is part of them. Thanx for the invitation

Brand building activity is used to reach each of the marketing funnels, while social responsibility activity is building trust to the brand, where it directly impact to the emotion of the consumer.

It confers sense of responsibility to stakeholders and Fosters high stakeholder association and likability hence generating a strong brand image.       

Thank you. I agree with all experts opinion........................................