How do you resuscitate a poorly managed online brand?

we need first to analysis the visual, organizational, and financial situation.
to know where are we now, and how the previous managing process affect on our situation.
you will find one of these is not managed correctly:
2- find your Value and present it to fit your Brand personality.

3- know you real audience and know their behavior, Considering the people your brand is built on is essential before creating your logo, message, website, and everything else.
If you can’t describe your target audience, you have not finished this step.

4- Create your own Message - and remember but your customer in your mind- define who you are and what you are going to deliver.( Make it easy and memorable )
5- chose your tone of voice to speak to your customer.'' you probably have different types of customers, Make sure you are using the right voice to reach each of them'' 6-Measure the impact to make sure you create the right impression on your audience.
we have to make these points in the same line and it is easy to track the impact on every single phase online: What we wish.
What we want to produce.
What we produced.
What people perceived.
What we thought people perceived