Marketing Communication Versus PR: What’s the Difference?

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focus: Marketing focuses on Product & Services while PR focus on Public Relations.

Few points that differentiate Marketing & PR as as follows;

1. Focus: Marketing focuses on Product & Services while PR focus on Public Relations.

2. Function: Marketing is line function that directly contributes to an organizations bottom line while PR is staff function that indirectly support to organization's goal and objective.

3. Target: Marketing's target is customers. Marketers try to meet the demand of customer in order to move goods from producer to consumer while PR targets a range of people and goals that collectively support organization's objective.

PR , is process to pave the path for sales team , or we can say its pre -process #1 before sending our sales team .while the marketing communication is the parallel method which accompany the sales process step by step .we can not imagine sales without marketing communication (posters , flyers   , TV \\ Radio communications , Ad's ). but we can do sales business without PR.

The PR is a part of the marketing comunecations

To me, Marketing is more proactive while PR tends to be a bit more reactive. PR kicks in if there is news to report, a community that needs outreach, or a new product to promote. Marketing can help create responses that PR can then respond to. Marketing Communications to me seems more like a two-way conversation while marketing in particular can sometimes seem like the company sending information one-way to the audience.