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What are the different types of online marketing, what are the advantages of online advertising over traditional advertising?

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تم إضافة السؤال من قبل Shivani Sharma , Manager , none
تاريخ النشر: 2013/09/07
Mushahid Hussain
من قبل Mushahid Hussain , Sales Executive , Hassan Hussain Travel LLC

In online marketing  search engine optimization, social media marketing,E-mail marketing but also from  online advertising takes special role by media and networking. The advantages of online advertising over traditional advertising is the every individual know about our culture and traditionally by markets their objects.

Thanks.......!

Linda Draskic
من قبل Linda Draskic , journalist, PR&Marketing , Styria

beside above mantioned, online marketing gives more visibility

 

Shivani Sharma
من قبل Shivani Sharma , Manager , none

clapping to your answer, perfect....

The response to this question has been extensive. 

I would add that online marketing is more cost effective with the potential to attract customers globally 

However, it works on a level of trust - the customer cannot feel the product or test the product physically 

He or she has TRUST that what you are sayying about the product is TRUE 

 

 

  • Search engine optimization
  • social media marketing
  • pay per click advertisement
  • Public relations
  • E-mail marketing
  • networking
  • paid advertismentabove are different types of online marketingADVANTAGES

    1. Reduced Cost - The starting cost of online marketing is only a fraction of the thousands of £’s that Yellow Pages, television and radio ads cost. For example, you can get a free listing on Google Local that will be just as effective as a costly online Yellow Pages ad. In addition, while traditional ads may only run for a short time, a search engine optimization campaign can deliver long-term results. You can also save money with online Pay-Per-Click advertising where it is easy to experiment with small ad volumes until you perfect your strategy and then expand your marketing budget when you are assured of a positive sales return.

    2. Everything Is Measurable - When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked & detailed in graphs that show traffic growth, leads and sales conversions. Using a free traffic analysis tool like Google Analytics, it is easy to calculate your return on investment (ROI).

    3. Brand Engagement - In the crowded market, you need to establish and maintain positive brand awareness and client loyalty.  A website is the most important marketing tool a business can have. A regularly updated website with well-written content will offer the best value to your clients.

    4. Real-Time Results - With online marketing you don’t have to wait weeks to see a significant boost in your business. With a paid search marketing campaign you can experience real-time results that enable you to fine-tune your marketing message to achieve your desired effect. If your marketing strategy isn’t working effectively, real-time monitoring tools allow you to easily pin-point exactly where you are going wrong.

    5. Easily Refine Your Strategy - Using online marketing analytics and tracking tools you can test conversion rates at a fraction of the cost of a traditional media campaign.  If your marketing strategy is not bringing in the return on investment (ROI) that you desire, you can work to perfect it without having to launch an expensive new campaign as would be required with most traditional media outlets.

    6. Long-Term Exposure - The benefit of a search marketing campaign that optimises a website for specific keywords is that you will achieve a long-term return on your investment. Once your website’s visibility is well-established with search engines, it is easy to do regular low-cost maintenance of your strategy. Adopters of online marketing platforms like social media marketing will have a significant head start over their competition.

    7. Product Information - Today’s consumers want to compare reviews and opinions of friends, trusted bloggers and industry experts before they make a decision. If you can provide quality information that people are looking for, then the next step of converting users into paying clients can be very easy. With social media networks like Facebook Twitter and Linkedin re-enforcing the value of positive word-of-mouth exposure, trust is more important than ever in the marketing field.

    8. Less Intrusive - Most consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements. When someone buys a newspaper or magazine, they want to read interesting articles not be bombarded with irrelevant ads. With online marketing, you can target consumers precisely when they are searching for products and services that your business can provide.

    9. Holds Their Attention - When people read the newspaper or a magazine they may scan over the advertisements but there is no way to engage their attention. With online marketing you can encourage them to take action, visit your website and read about your products and services.

Shoukat Ali Malik
من قبل Shoukat Ali Malik , Specialties Moderator for Bayt.com community program, , Bayt.com (Middle East # 01 Job website)

Dear, you have mixed up the two different Questions in a one Question,ok go ahead, the online marketing is playing very vital role in the today business world, and have very widen space in the today marketing. The concept of online marketing was started after the introduced the theory of global village and internet communications. But it is very important that before the using the toll of online marketing, must have aware and fully understanding the difference between search engine marketing (SEM) and search engine optimization (SEO).and it is very necessary to adopt the some fundamentals following steps, for staring the online marketing. Building a web site map Selecting a domain name and a web host, Working with web analytics software Conducting social networking Social media marketing, and Blogging and micro blogging Developing an email marketing campaign, Reviewing online public relations

Anish Swaminath
من قبل Anish Swaminath , Regional Sales Manager , Saurabh Flexipack Systems FZC

I won't even start answering the first part of the question, as it might take the whole day. As for your second part, the main advantage of online marketing is, yes you guessed it right, IT"S CHEAPER!

 

Having said that, online marketing is like building a fighter jet. Either you do it right identifying the right target segments and other variables or don't even bother. A badly done online campaign can fall flat right on your face with disastrous implications!

1)Telemarketing,Online,News Paper Advertise,Magazines, Displaying(Billboards)Call Center, Event based, PR, Trade show,Media(Digital and Print).etc

.It is very cheap

.you can Acces from home if you have Internet

.Time,Money saving Due to no transport

.Pay On Delivery

.display Wide variety products.

.Reduced Marketing,Personnel costs

 

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