What is meant by SWOT, how it helps to achieve our targets?

SWOT analysis is a complex of marketing and other studies of the strengths and weaknesses of an enterprise or a specific object. The analysis is suitable for designing a strategy for a new enterprise, service, product. It includes four factors: Strengths, Weaknesses, Opportunities and Threats. More details can be found here.

SWOT (Strength, Weakness, Opportunity, and threat)

The analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face

SWOT stands for Strength, Weakness, Opportunity & Threat, actually SWAT analysis is very much required in formulating any strategy for your brand. Strength & weakness comes under control able internal environmental factor & opportunity & threat they come under uncontrolable external enviromental factors, so as a marketer our strategy should always be based on internal factors which are controlable.

SWOT is structure planning matrix used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in business.