How can you make your customer feel comfort with out let him feel as prisoner?

The Key to any industry to flourish are its customers, and the primary objective of any agent handling them is to understand their needs and accordingly suggest them the right product but not to impose on them which the customer is not interested in. 

Do not impose your product on customers. Always keep a gap for them to choose or select.

Give the impact from your campaigns that its better if consumer use it do not show its compulsory for them.