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1- Content Strategy and High-quality playback.
One of the most important things that has changed is a realization that 'CONTENT IS KING' There is a difference between talk and action.
Most projects I have seen in the Region have been run and managed by the IT department the reality of the situation is that if content is King then Of course it should be the marketing people who drive this initiative.
It is important to get everything up and running but the successful deployment of a digital signage Network is tied to the Content.
Content Strategy: Digital Signage is a powerful communication tool that has proven to have dramatic a influence at the point of purchase and provides great support in the sales cycle. To achieve this, it is important to have a well thought out strategy in regards to how digital signage fits into your sales process. Communication can often be wasted without a clear direction or instruction for the audience.
2- Interactivity
Interactivity, customization and openness provide the ultimate flexibility in designing an effective digital signage solution. Many digital signage systems deploy interactive touch screens with SMS and gesture-tracking capabilities as a way to engage the customer directly with the display. It’s one of the best ways for customers to remain immersed in the signage display.
3- Monitoring & Scheduling
Enhanced monitoring and control capabilities of the digital signage system ensure smooth operation, minimal down time and financial control when selling ads. When digital signage is networked and connected to a central control center, all content changes or updates can be done remotely, without a service call. Instead of having to wait for a technician to arrive, changes can be made quickly, minimizing interruptions in service.
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