ابدأ بالتواصل مع الأشخاص وتبادل معارفك المهنية

أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.

متابعة

Is it possible to generate traffic at a website without any marketing budget?

user-image
تم إضافة السؤال من قبل Rahaf Masri , Account Sales Director , MT3 Digital
تاريخ النشر: 2015/05/20
Vinod Jetley
من قبل Vinod Jetley , Assistant General Manager , State Bank of India

Acquiring users for free, don't we all want to do it. I think a lot about this topic and will share a few strategies below. The strategies you apply on products with network effects (e.g. Facebook, Twitter, YouTube) are different from the strategies for product without network effects (e.g. Kayak, Fab). There's only so much that can be included here so I'll be linking to more detailed articles for further information. Be the first to get onto a new user acquisition platform: There is a window when a new channel launches when users are still gullible enough to be harvested. Yelp did it with SEO, Zynga did it with Facebook. The same tactics don't work when both the users and the channel get more sophisticated later on. A detailed analysis of this cycle at: False positives and the cycle of free user acquisition platforms Steal: There are a lot of niche classifieds and ecommerce sites that compete with Craigslist. Quite a few of them started off by posting listings on Craigslist and directing the traffic to their site. This article lays out a detailed process of how to succeed with that: http://platformed.info/yelp-crai... Piggyback on an existing network: Piggyback on a thriving network as long as your platform is contextual and complementary to that network. StumbleUpon benefited a lot from being one of the first plug-ins on the Firefox browser. It was a natural complement to a browser which is essentially used to find information. It was one level of abstraction above Google's "I'm feeling Lucky" if i could put it that way. Source: http://platformed.info/how-paypa... Content marketing is amazing free marketing: Blog away like the guys at Buffer and Mint, and not about your product, just anything that your target market would want and that would make them want to explore the product. SEO at scale: Ensure that whenever users create content, the permalinks are search-engine friendly. This is a great way to get users to market your product. Quora does this amazingly. Check the URL above. More athttp://platformed.info/permalink... Widgets: Be shareable and embeddable: Facebook sharing was great but users have, over time, become desensitized to what gets shared on Facebook. Instead, ensure that what gets created on your platform can get shared where your savvy users want to share it, namely on blogs and niche forums. YouTube got traction because MySpace users (musicians) needed a way to share videos and Youtube offered them a solution. (More on this at http://platformed.info/destinati...) Fake it till you make it: When users come initially to your platform and there's nothing there, they see little value in using it. Platform usage requires investment; you set up a profile, you browse around... it takes time. Users won't invest if they don't see activity. Well, if there isn't any activity, create some. Reddit did it. Paypal did it. A lot of marketplaces do it. Once you create some activity, more users start coming over. (More tactics on this athttp://platformed.info/seeding-y...) Create tools of self-expression which are really easy to use: No matter what your platform does, users should be able to create something there which they would want to spread. A user may not want to spread the word about your platform but would definitely want to spread the word about what she created on it. E.g. Youtube grows everytime a video goes viral because users personally invest in marketing it. This is marketing that scales with adoption and super-effective. Kickstarter and Change.org allow users to spread their cause to the whole world. Users are vested in marketing it. Forget gamification, forget viral design... there is no bigger incentive for users than the ability to spread their creations, beliefs and causes in a manner that wasn't possible before. (More athttp://platformed.info/hacking-y...) Target a micro-market: Facebook's early users were at Harvard, Yelp's early users were the tech-savvy crowd of San Francisco, Quora and LinkedIn's early users were the VCs and startups of Silicon Valley. Find a micro-market which contains your early adopters. (More on how to do that at http://platformed.info/facebook-...) Design your product to align growth and engagement: E.g. when I post this answer on Quora, it allows me to broadcast it to my network. Posting the ansewr helps with engagement, the simultaneous broadcast helps grow Quora. A specific hack discussed in detail at http://platformed.info/growth-en... Provide a service for producers that enables them to interact with their consumers: This is so obvious, it's often ignored. Your producers already have consumers. There, that's the solution to getting in more users for free. Loyaltystartups like Shopkick also do something similar. Get the producers, get their consumers on the network, cross-promote other producers to these consumers. RInse. Repeat. Source: http://platformed.info/how-to-us... If you're building for user-generated content, ensure that users create good content and are appropriately motivated: Usually, only about1-10% of your community actively contribute content. To keep creating value, you need to ensure you cater to their motivations. A primer on motivations:http://platformed.info/creative-... Create organic virality, a product that spreads every time it's used: SurveyMonkey, EventBrite, MailChimp, and the original HotMail, are products that just have to be spread to be used. But even if your product doesn't fall in this category, you can create features that show this property. http://platformed.info/viral-loo... For organic virality, ensure that there is a non-monetary incentive for users to spread the word. A guide to non-monetary incentives: http://platformed.info/incentive... Focus on superconnectors: Remember, Branchout gained rapid adoption the day Michael Arrington downloaded the app. He had a large following on Facebook. Build an invite list before you launch: Nothing is as good as having a Launchrock-powered user base raring to hit your product on day1. Here are the various ways you can build a market before you build a product:http://platformed.info/mint-stac... Be exclusive but be smart about it: Try starting with an invite-only beta. However, this is not a one size fits all as what worked for gmail didn't work for google wave.

Yuliya Lukoshyna
من قبل Yuliya Lukoshyna , Group Manager , Mercure Hotel Kiev

Sure! There are a lots of useful instruments like Forums where you can be advices and suggest smth or even just put your service,2. You can use social media and your own users and groups.3. In WordPress of your site jn admin mode you can install new plug in for SEO. The SEO is best instrument for traffic

Ghassan Al-Sayyed
من قبل Ghassan Al-Sayyed , Head of Balqa Office , Ministry of Industry, Trade and Supply Jordan

All you need is a professional e-Marketing personnel and it's fast and easy when you got wide channel of contacts on Social Media.

Bhawna Kurl
من قبل Bhawna Kurl , Marketing & Branding Manager , Mumbai Film Industry

yes, an amalgamation of widely used words for SEO, WOM (word of mouth), pictorial content, integration on free digital mediums like facebook, twitter, instagrams, blogs etc., active discussion forums. and many more ways.

However much it be done, it can give an initial push to the traffic towards the website but it can be sustained and increased only basis the content provided and development, moving ahead.

Muhammad Ibrahim Awan
من قبل Muhammad Ibrahim Awan , Manager Import Export & Marketing , Original Leather

YES! it can be done, there are multiple  social, blog, chat websites where can be mentioned frequently BUT........the promotion depends on Healthy contents, offering, depending the type of site.

Yes, SEO is obviously an important factor but even more important is the research that goes into understand that specific market. You cannot blindly implement SEO if you do not understand your market. Your content has to be interesting, engaging and relevant. It should go off on what your desired readers are searching for, which then plays into how optimized you are in search engines.

Farrukh Ahmad
من قبل Farrukh Ahmad , Marketing Coordinator , Emirates NBD Bank PJSC

It would very much be possible if you Optimize your website Inbound. It would have to be done inbound if one doesn't want to allocate any budget as such. SEO is an ongoing process, so you would just need to follow the best optimization practices and constantly monitor & tweak accordingly. Keeping your content live and fresh sure is one best practice. And don't forget off page optimization if you want to stay on top of the first search page above your competition. And why wouldn't a company invest in such an activity in this digital age? It is all about creating value. 

Marijana Andjelkovic
من قبل Marijana Andjelkovic , Director , HOEF

Sure! Thanks to social media, blogs, Google key word tool

zain zahid
من قبل zain zahid , Assistant HR , Tapoos

Social media and The social media is the only way to do free marketing for you product or anything, Yes it will take time but if you have contacts on social media its an easy thing to create traffic for your product other things like blogs are not proper way of marketing cuz you can't get enough traffic easily or its merely possible to get enough traffics and other ways like google ads will increase the marketing budget so social media and social groups are the only and effective ways to get traffic for FREE

with some technical actions we could increase our headers and then it will be more reached , as well we could make costless campaign in our Facebook or any other famous social media .

Farheen Khan
من قبل Farheen Khan , Client Services Manager , Step America

yes, through Social Media Optimization, Search Engine Optimization, and active social media presence

المزيد من الأسئلة المماثلة

هل تحتاج لمساعدة في كتابة سيرة ذاتية تحتوي على الكلمات الدلالية التي يبحث عنها أصحاب العمل؟