What are the importance of window display and how will this be effective?

Show Window Displays Plays a great role in retail industry,where it is strategic areas were you can showcase displays by creating theme stories that would support or promote a certain product that you need to sell.

It is also a key areas were you can entice customers to engage impulse buying,turning walk on customers to visit & engage in you product you want to sell.

And also serve as promotional areas to highlight whats new in the stores.