A company wishes to measure their products against those of a direct competitor. This is called:

 c. competitive benchmarking.

Answer will be option ______________ c

C .......................................................

My answer is option (C) Competitive Benchmarking

C. COMPETITIVE BENCHMARKING............................................... 

the answer is competitive benchamrking 

>>>>>>>>>>    c. competitive benchmarking.  >>>>>>>>>>>>>>

The answer is : Option ( C )

 I answer as the majority answer     

Optin           C

I agree With Emad Mohammad.