Branding without Intellectual Property isn't branding. (FutureBrand) How to Use Intellectual Property to Create Value for Your Business?

AS ADVERTISEMENTS IS THE BASIC SOURCE FOR BRANDING ANY PRODUCT.

TO PITCH THE NAME OF YOUR PRODUCT IN THE MINDS OF PROSPECT CUSTOMER WE NEED TO SHOW THEM SO MUCH ABOUT THE PRODUCT THAT WHENEVER THEY SEE THE LOGO OF OUR BRAND THE SHOULD KNOW THE SAY THE POSITIONING STATEMENT RELATED TO OUR BRAND.