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متابعة

After exploring the importance of social media in marketing, is the 4 p's still a valid theory?

Although social media is an essential tool of marketing and advertising, its not included in the marketing Mix (4ps: Place, Price, Product, Promotion), do we need a new theory for marketing? 

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تم إضافة السؤال من قبل Mohamed El Bardisy , VP, Marketing , Digital Idea Media Agency " DigiDea"
تاريخ النشر: 2015/04/08
Raphael Linus Dulay
من قبل Raphael Linus Dulay , Creative Head , Xpert Solutions

4P's still do apply to social media marketing, because4Ps is a marketing theory which can be applied to any medium in which social media in included. Social Media is just the latest trend of marketing medium, maybe after2 years there will be a new one. To finalized everything theories are always applicable to any form of subject it  was designed for, we just need to adjust small tweaking to make it run.

Abbhinav Thakshak
من قبل Abbhinav Thakshak , VP - Consulting & Strategy , Prisstine Systems

I think the advent of Online Marketing (and social media as its sub domain) has indeed changed the marketing dynamics. But nevertheless the4Ps still stand albiet their application and modalities have changed with a pre-dominant emphasis on digital marketing.

Ali Channa
من قبل Ali Channa , Professor & Chairman , Sindh Agriculture University tando jam

Online marketing could play important role in marketting

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