Why are so many customer service representatives resistant to sales and marketing training?

It is in human nature to resist change, When the benefits and rewards for making the change are not seen as adequate for the trouble involved.

They are not well motivated by their work. look for others

I don't believe this happens to a large extent. There is only a few percent CSR's who don't wish to get trained for S&M training and that's only because of their own nature and and misunderstandings.

I agree with the answer, Mr. Haseeb Khalid

Human nature

And in all functions

 

Looking for a little Excellence

They are resistant because most customer service do not wish to change from their current comfort to endure any new stress of mastering new knowledge. Somehow, most of them do not want to be sent to areas which will require lots of thinking.

because, This is the only field that involves a lot of justifications, complains, risk of self disrespect, and takes a lot of effort.

Ones who are having low self esteem & don't want to face the crowd are the ones who resist.