What is the importance of balanced scorecard for any company?

BSC ; Its very important Technique used for ; .
Clarfying & communicate strategy .Align individual & unit goal to strategy.
.Link strategy to budget .Shows improvement & reverese feedback from continous strategic improvement.

it is a god tool for monitoring and evaluating the top management KPI

balance score card = monitore and evaluate the mgt.

- Become more competitive

- Customer focused

- Improve Quality

- Emphasizing teamwork

- Reducing new product and service development

- Delivery times

- Managing long term goals.