If you are going to hold the Soft Opening for your Electronic Mega store , what is your Media plan and Budget ? Make a suggestion .

The use of social media is the best. Facebook and google ads can be used appropriate accordingly to the area where the mega store is located. Second ezines can also be used if appropriate legal email addresses are available. This is still conventional mode of promotion. The best thing is go for guerilla marketing. Use un conventional medium to create mega awareness for the store in the city or the vicinity. Use graffiti marketing, experiential marketing, ambient marketing and public stunts. Use of SMS is also a good way of creating awareness. Do not spend too much on Facebook as un conventional tools can also be very helpful.