What are the main points to be considered while marketing a 'service'?

My opinion is whether it is a Product or a Service, the basic strategies of marketing remains the same. Even when you are trying to sell yourself in a job interview too. Your product or service or yourself have features and these features have some advantages. These advantages will have to be converted into Benefits to the prospect or client or customer or  consumer. This is the main point that will have to be done.directly or indirectly to be successful in sales.Marketing and Business Development.

The main diffence between a product and a service is a service is produced and consumed at the same time. Hence if is affordabel to the co make the customer experiance the benifits of the service.

This could include a free or discounted1st use , gueanteed money back etc.

Quality, Price and the need of your service in the market.

1.Product knowledge.2.Customer knowledge.3.customers' potential.4.Competitors knowledge.5.customers need.6.Promotional activities.