In which approach of the marketing costs analysis, is the net income calculated by deducting direct and indirect expenses from the gross margin?

The answer to the correct answer B

Answer B

(b) Full costs

b) full costs approach

(b) Full costs Full Cost Approach – sometimes called net profit approach, a method of determining profitability in which all costs are allocated among the market segments using the categories of goods sold (production costs) and operating expenses (non-production costs), including marketing costs.