How effective is Reactive marketing and what its impact on brand name and its reputation ?

Reactive marketing is the most used marketing strategy by huge business companies. It seeks to target large group of individuals in promoting a product or service. Reactive marketing form usually uses social media like the television, newspapers, magazines, and internet websites.

 

Reactive marketing sees businesses tailor and adapt their communication efforts to take advantage of a significant hook, whether it’s a current event, competitor or consumer action.

Well it is implemented when there is no perfect analyzed data available and there are rooms for flexibility and financial contingencies as per the market situations as and when they are encountered practically.

I define Reactive Marketing as that marketing which somehow stumbles along with no predetermined plan. Typically, these are the indicators of a business involved in reactive marketing:

• No written marketing strategy and/or plan.
• Referrals occur whenever the customer decides to call.
• Marketing is inconsistent and weak.
• It depends on bottom-of-the-barrel approaches, such as Groupon.
• When marketing is done, it is usually a, “Let’s try this latest fad”.
• The attitude towards marketing is exasperation, rolled eyes and resentment.