What are the 5 factors of social-media marketing most People Don't Consider?

1. the target clients

2. the knowledge they cater to.

3. the benefits they can acvhieve.

4. the extra we offer.

5. being transparent.

Here are a few things to consider:

 

1. Context.

The Gallup numbers show that35 percent of Americans say that social media has some influence on their purchasing decisions. While35 percent is obviously a minority, think about how many Americans say that advertising in general affects their purchasing decisions. If that number is also in the35 percent range, social media and traditional advertising will be shown to affect the purchasing decisions of the same percentage of people, hardly an indictment of social media's clout.

 

While not an apples-to-apples comparison, many marketers have reported less-than-satisfactory results from radio advertising, for example. Does that mean radio ads are totally ineffective? No. Perception can differ from reality.

 

2. Active audience.

It's safe to assume that the majority of the people polled had no specific intent to allow social media to influence their purchasing decisions. Most people generally do not particularly desire to be the target of marketing. 

 

There are exceptions to all rules, however, and there are certain individuals who do actively seek out brand pages on Facebook, Twitter and LinkedIn. By neglecting social media, brands are not providing content to audiences actively seeking it. Considering the extent to which brands go to gain clients' and consumers' attention, it is very unfortunate when legitimately interested parties are unable to find brand information they are actually looking for.

 

3. Search engine optimization.

These days, marketers are increasingly aware of search engine optimization, the order that indexed sites are ranked by search engines. To companies and brands with any sort of online presence, SEO is very important. (The importance can be understood if search engine ranking is thought of as equivalent to being listed in a more prominent location in the Yellow Pages.) Even if social media marketing does not drive sales directly, the additional traffic and links that a site receives can give it a higher ranking on Google and Bing, which can, in turn, lead to higher sales.

 

4. Specific marketing goals.

Just as it is important to take a nuanced look at the context of the35 percent figure, it is also important for brands to look closely at the intended results of their social media marketing. When many people (likely including those polled) think of marketing, they think primarily of things like consumer packaged goods, such as chips and soda, which are products that are not generally purchased online. 

 

This is significant, because the "next step" required to go from interacting with a packaged-goods brand online to purchasing their product in a brick-and-mortar store is significant. Other brands have marketing goals more likely to be met by social media, namely having customers purchase something online (where the marketplace is just a click away), or recruitment to join an online networking or community site. Those brands may find social media marketing more effective.

 

5. Subliminal messaging.

A more basic issue with Gallup's poll is the issue of the validity of the question posed. The Gallup poll demonstrated that most Americans say that social media don't influence their purchasing decisions, but it doesn't mean that they are completely immune to it. Exposure to a brand may affect purchasing decisions subliminally, so the influence of social media may be more significant than we realize.

* Presence of Audience

*Your marketing goal

* Type of audience you are looking for on that particular platform

context,subliminal messaging,specific marketing goals ,search optmisation, active audience 

 

Peoples are very different idea tell this. So i am says we are correctly use social media we are wont

ASK NICELY

GROW YOUR LIST THE HARD WAY

LEAD WITH YOUR BRAND

SERVE YOUR CUSTOMER'S AGENDA

BE DRIVEN BY CUSTOMER LIFETIME VALUE

 

1) Content

2) Target Audience

3) Marketing Goal

4)  Which Social Marketing platform to be used

5) Clear communication

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factors are:

Strategic Alignment: Ensure your digital transformation aligns with your organization's core goals and values, allowing you to prioritize efforts effectively.

Cultural Adaptation: Foster a culture of innovation and adaptability, empowering employees to embrace digital changes and collaborate seamlessly.

Customer-Centric Approach: Prioritize customer needs, leveraging technology to enhance their experience and build lasting relationships.

Data-Driven Decision-Making: Utilize data analytics to make informed decisions, enabling agile responses to market changes.

Continuous Learning: Invest in training and development to keep your team updated on emerging technologies, promoting ongoing growth and success.

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