In the world of marketing, blue ocean strategy can satisfy the concept of "Genius of the AND". Explain?

The most important features of this strategy lies in Altqkir innovative solutions 

And failure to comply in a manner specified in the access to customers and markets allow 

You creativity and innovation in ideas outside the box was not used by someone else

It explains about how vast ,innovative and unlimited the strategies could be and how it has influence our lives and made them easy!

I remember in1980's  standing in a queue at a STD Shop to try and make a telephone call to our friends and relatives living far away.

I am fully aware now and realize which was out of box then and possible now  that these same people I can see while talking in real time with me.

It is Human who is in Pursuit of Excellence and what next only Allah SWT Knows.

We should Remember this Human Brain is Creation of Allah SWT who is Creator of the Whole world and all beings whether Living or Non Living.

Good Day!!!

Absolutely right to me.......... blue oceans strategy compliments the "Genius of the AND" and negates the "Tyranny of OR".

We can preserve our core beliefs & continue to invest in new initiatives by opening the new markets and to investigate and invest into something new, follow trends and technology. Look back a few decades ago, would you find cellphones? Internet and3Dtv, etc. All these came from thinking outside the box.

agree with answers of them

Agreed to Mr. Hashmi

Blue Ocean Strategy was published in a book in2005,which was written by W. Chan Kim and Renée Mauborgne, Professors at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. Based on a study of150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space.