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Dealer acquisition, is it a task of Sales or Business Development?

When a company goes for indirect sales, that is through dealers and distributors, who will be responsible for it.

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تم إضافة السؤال من قبل Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed
تاريخ النشر: 2014/08/11
Muhammad Masood
من قبل Muhammad Masood , Regional Director Sales , TCS (Pvt) Ltd

it depends upon the company's structure. If both departments exists, corporate should be with sales and dealer acquisition should be with business development

Muhammad Aamir
من قبل Muhammad Aamir , Sales Executive , Asia Bolts Industries LLC

It is the task of sales......

Haseeb Khalid
من قبل Haseeb Khalid , Sales and Promotion Manager. , Medi Urge

That is one example of forward integration, where company decide to sell its own product directly and supply chain department ll be responsible for this. 

padmakumar pathiyil
من قبل padmakumar pathiyil , Marketing Consultant , Management Consultancy

It is the task of Business Development but now a days even the sales team is involved.

sagar uparkar
من قبل sagar uparkar , Manager , Icici Bank

Hi Ibrahim,

 

Good evening. In my opinion, ideally it should belong to Business development. Since Business development team has to focus on current performance of the company, locate potential market either to start or enhance business etc. whereas sales  teams task is to make the sell happen, customer satisfaction etc. But again it depend on organization, from automobile industries aspect some organization retain this task with Business development team where other retain this target with Dealer development team.

 

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